Emba

Before you scroll, say who you want to be.

Emba shows you your own beliefs every day and asks you to say one out loud before Instagram or TikTok opens.

Your beliefs, every day.

Throughout the day, Emba reminds you of your own beliefs. In the app, swipe through 300+ affirmations, each with the meaning behind it.

The Emba feed with an affirmation card

One sentence between you and the feed.

1

Pick your apps

The ones you lose the most time in: Instagram, TikTok, YouTube and more.

Emba's App Block screen with Instagram, TikTok and YouTube turned on
2

Emba asks first

When you open one, Emba shows you one of your own beliefs before anything else.

Emba pausing Instagram and showing a belief to say out loud
3

Say it out loud

The words light up as you speak. Then your app opens.

The belief lit up after saying it, with a check mark
Your brain believes what it hears most.

Psychologists call it the illusory truth effect: the more often you hear a sentence, the truer it feels. With Emba, that sentence is yours.

Every day counts

Each day with your beliefs keeps your fire burning.

A six day streak in Emba

Know why it works

Flip a card to read the idea behind every sentence.

The back of an affirmation card explaining it

Stays on your iPhone

No account, no server. Your beliefs never leave your phone.

Be one of the first.

Emba is coming soon to the App Store, for iPhone.